Here are some tips for inventors on getting your new product ideas to market. Hier is 'n paar wenke vir uitvinders oor hoe om jou nuwe produk idees te bemark.

1. Firstly, read "How can I protect my invention?" 1. Eerstens, lees: "Hoe kan ek my uitvinding te beskerm?" below, then read on. hieronder, dan lees op.

2. Talk with people who are inventors like yourself that have been through the process of commercializing their products. 2. Praat met mense wat uitvinders soos jouself dat deur die proses van kommersialisering van hul produkte gewees het. These people will be able to tell you what they went through, what concerns they had and how they dealt with them. Hierdie mense sal in staat wees om jou te vertel wat hulle het deur, wat kommer hulle gehad het en hoe hulle met hulle gehandel. They can also suggest to you others who may be able to help you commercialize your product. Hulle kan ook dui aan jou ander wat dalk in staat wees om jou te help om jou produk te kommersialiseer.

3 Do more thorough market search yourself or have an experienced person or company do it for you. 3 Moenie meer deeglike mark soek jouself of 'n ervare persoon of maatskappy doen dit vir jou. This should not cost you more than about $300 to $900. Dit moet nie kos nie meer as ongeveer $ 300 tot $ 900. If it costs more, I would check other companies who do similar work. As dit kos meer, sou ek seker ander maatskappye wat soortgelyke werk doen. Your market search includes determining where the product will be sold (hardware stores for hardware items, sports outlets for sports item, etc.). Jou mark soek sluit die bepaling van waar die produk verkoop sal word (hardeware winkels vir hardeware items, sport winkels vir sport item, ens.) Talk with the department manager or buyer in the store and ask if they have a product that solves the problem (do this yourself rather than hirig a person or company... it is invaluable learning for you). Praat met die departement bestuurder of koper in die winkel en vra of hulle 'n produk wat die probleem oplos (doen dit self, eerder as hirig 'n persoon of maatskappy ... dit is van onskatbare waarde leer vir jou). Also, go to the library and check every magazine/trade journal in which similar products would advertised. Ook, gaan na die biblioteek en kyk elke tydskrif / handel tydskrif waarin soortgelyke produkte sal geadverteer word.

4 Get feedback from potential customers. 4 Kry terugvoer van potensiële kliënte. Make or have made (such as at a prototype company you find locally) a small quantity of prototype products (eg 5-10). Maak of gemaak het (soos op 'n prototipe maatskappy wat jy plaaslik te kry) 'n klein hoeveelheid van die prototipe produkte (bv. 5-10). Find several local stores where would people look for such an item and get the store owner's permission to solicit customer comments (feedback) about your products. Vind 'n paar plaaslike winkels waar sou mense kyk vir so 'n item en kry die winkel eienaar se toestemming kliënt kommentaar (terugvoer) in te samel oor jou produkte. Let the potential customers feel and operate your product, then fill out a short questionnaire (or you ask them the questions and record their answers). Laat die potensiële kliënte voel en bedryf van jou produk, dan vul 'n kort vraelys (of jy die vrae vra en teken hul antwoorde). Take good notes as memory is no way to run a business. Neem 'n goeie notas as geheue is geen manier om 'n besigheid te bedryf. You can offer them an incentive to give their feedback such as a keychain or other inexpensive novelty if you feel it necessary. Jy kan gee hulle 'n aansporing om hul terugvoer soos 'n sleutelhanger of ander goedkoop nuwigheid te gee as jy voel dit nodig is. Get feedback from at least 50 to 100 potential customers, preferably more especially if patterns of responses do not appear yet. Kry terugvoering van ten minste 50 tot 100 potensiële kliënte, verkieslik meer, veral as patrone van reaksies nog verskyn nie. Be sure to ask how much they think your product is worth to them (or how much would they be willing to pay for your product). Maak seker om te vra hoeveel hulle dink jou produk is die moeite werd om hulle (of hoeveel sou hulle bereid is om te betaal vir jou produk wees). You might also consider attending a trade show for your target market. Jy kan dit ook oorweeg om die bywoning van 'n beurs vir jou teikenmark.

5. If 4 above proves positive, do a test market study. 5. As 4 hierbo positiewe bewys, doen 'n toets mark studie. Have a small quantity (20-100 or more) of saleable products manufactured, package them nicely, and have the same local stores sell them on a consignment basis (ie the sore does not pay for the products unless and until sold). Het 'n klein hoeveelheid (20-100 of meer) van verkoopbare produkte vervaardig, verpak hulle mooi, en het dieselfde plaaslike winkels verkoop hulle op 'n besending basis (dws die seer nie betaal vir die produkte tensy en totdat verkoop). Be sure to have your product "engineered" (ie designed by an experienced engineer or product designer who understands product strength, safety, durability, and failure modes). Maak seker dat jou produk "ontwerp" (dws ontwerp deur 'n ervare ingenieur of produk ontwerper wat die produk krag, veiligheid, duursaamheid, en swigting verstaan) te hê. This includes engineering drawings (or computer models) of your product for reproducibility. Dit sluit in ingenieurswese tekeninge (of rekenaar modelle) van jou produk vir reproduceerbaarheid.

But don't spend a lot of money manufacturing them (particularly on tooling you will likely end up changing any tooling you buy at this point in time based on further customer feedback). Maar spandeer nie 'n klomp geld vervaardiging van hulle (veral op gereedskap wat jy sal waarskynlik uiteindelik die verandering van enige gereedskap wat jy koop op hierdie punt in tyd wat gebaseer is op die verdere terugvoer van kliënte). You may include a survey with an incentive to return it (such as cash back) packaged with each product sold. Jy kan 'n opname met 'n aansporing om terug te keer (soos kontant terug) verpak met elke produk wat verkoop word, sluit. This gives your actual customers time to use the product more thoroughly and also tests product durability (hopefully you will not have any product failures since you had it engineered as described above). Dit gee jou werklike kliënte tyd om die produk te meer deeglik gebruik en ook toetse produk duursaamheid (hopelik sal jy nie 'n produk mislukkings want jy moes dit ontwerp soos hierbo beskryf).

Keep in mind that your prototypes must be of a quality and construction suitable for use by the public. There may be government regulatory requirements applicable to your particular type of products (eg Food and Drug Administration or relating to small parts that are a choking hazard to infants). Hou in gedagte dat jou prototipes van 'n gehalte en konstruksie geskik is vir gebruik deur die publiek moet wees. Daar mag regering regulatoriese vereistes van toepassing op jou spesifieke tipe van produkte (bv. Food and Drug Administration of wat verband hou met 'n klein dele wat 'n verstikking gevaar te babas). Be sure to research this thoroughly or possibly face stiff consequences such as fines or imprisonment! Maak seker dat jy dit deeglik ondersoek, of dalk die gesig staar strawwe gevolge soos boetes of gevangenisstraf! Worse yet you do not want to have your product hurt someone and be sued. Investigate products liability insurance coverage too for added security and peace of mind. Erger nog jy nie wil hê om jou produk seer iemand en gedagvaar word. Ondersoek produkte aanspreeklikheid versekering dekking te om die sekuriteit en gemoedsrus hê.

As far as product marketing, inventors have basically two choices, 1) licensing and, 2) venturing. So ver as die produk bemarking, uitvinders het basies twee keuses, 1) lisensiëring en, 2) waag. To license your product means you grant the right to a manufacturer to make, market and sell your product in exchange for a royalty. Jou produk te lisensie beteken dat jy die reg gee om 'n vervaardiger te maak, bemark en te verkoop jou produk in ruil vir 'n reg. The royalty is paid as a percentage of sales, or a per unit dollar amount, or some other arrangement. Die koninklikes betaal as 'n persentasie van die verkope, of 'n per eenheid dollar bedrag, of 'n ander reëling. The benefit to licensing for the inventor is it is far less risky than venturing and there is no capital outlay (other than what has been invested in development). Die voordeel vir die lisensiëring vir die uitvinder is dit baie minder riskant as gewaag en daar is geen kapitale uitleg (anders as wat reeds belê in die ontwikkeling). The right manufacturer already has the channels of distribution in place and hopefully the funds to properly market product. Die reg vervaardiger het reeds die kanale van verspreiding in plek en hopelik sal die fondse behoorlik te bemark produk. The disadvantage is the loss of control over the sales and marketing. Die nadeel is die verlies van beheer oor die verkope en bemarking.

In venturing the inventor makes and markets the product himself. In waag die uitvinder maak en bemark die produk self. This is a highly risky, but possible, prospect. Dit is 'n hoogs riskante, maar moontlik, vooruitsig. The more business experience the management team (notice team, not necessarily inventor) has, the greater the possibility of success. Die meer besigheid ervaring van die bestuurspan (kennisgewing span, wat nie noodwendig die uitvinder) het, hoe groter is die moontlikheid van sukses. What prevents most inventors from going the venture route is the large amount of up-front capital required for manufacturing, building inventory and marketing the product. Wat verhoed die meeste uitvinders van plan om die onderneming roete is die groot hoeveelheid van die up-front kapitaal wat benodig word vir die vervaardiging, die bou van voorraad en die bemarking van die produk. It is easy for an inventor to think that because his product is inexpensive to make that he could easily operate his own venture. Dit is maklik vir 'n uitvinder om te dink dat, omdat sy produk is goedkoop om te maak dat hy maklik sy eie onderneming kan bedryf. They forget that an inventory must be built and maintained. Hulle vergeet dat 'n inventaris moet gebou word en in stand gehou word. Additionally, proper marketing must be done to make the target market aware of the product and to create the demand. Daarbenewens moet behoorlike bemarking gedoen word om die teikenmark bewus van die produk te maak en die vraag te skep. This is usually not cheap. Dit is gewoonlik nie goedkoop nie. I should also add that if the product is one that is best sold through retail outlets, mass merchandisers for example, there will be the hurdle of convincing a buyer to take a chance on your new product and new company. Ek moet ook byvoeg dat indien die produk is een wat die beste verkoop deur kleinhandelaars, massa merchandisers byvoorbeeld, daar sal die hekkie te oortuig om 'n koper 'n kans om te neem op jou nuwe produk en nuwe maatskappy wees. It will be all the more difficult if your company is a single-item manufacturer. Dit sal al hoe moeiliker wees as jou maatskappy is 'n enkel-item vervaardiger.

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Uitvinding Evaluasies Invention Evaluations Uitvinding Evaluasies

Choose the Invention Evaluation Plan that fits your goals and budget. Kies die uitvinding Evaluering Plan wat pas by jou doelwitte en begroting.

Inventors such as yourself who are looking to protect and profit from your invention or new product idea each have your unique needs and budgets. Uitvinders soos jouself, wat op soek is na te beskerm en wins uit jou uitvinding of 'n nuwe produk idee elke jou unieke behoeftes en begrotings. That is why we offer several invention evaluation plans for you to choose from that are tailored to the special needs of individual inventors. Dit is hoekom ons bied verskeie uitvinding evaluering planne vir jou om uit te kies wat aangepas is om die spesiale behoeftes van individuele uitvinders.
Geld te spaar Invention Packages Uitvinding pakkette

Save money in Invention Commercialization and Profitability Program . Spaar geld in Production kommersialisering en winsgewendheid Program .

Choose from our Basic, Advanced, or Professional Invention Combo Packages, depending on your particular needs and budget. Kies uit ons Basic, Advanced of professionele Production Kombinasie pakkette, afhangende van jou spesifieke behoeftes en begroting. Each combo package includes your choice of the Invention Sales Package, the Invention Licensing Package, or the Invention Marketing Package. Elke combo pakket sluit jou keuse van die uitvinding verkope pakket, die uitvinding lisensie pakket, of die uitvinding bemarking pakket.
Uitvinding Evaluasies Crowdfunding Crowdfunding

Don't have much money to bring your invention from concept to marketplace? Het nie veel geld jou uitvinding te bring van konsep tot mark?

Crowdfunding makes it possible for you to achieve your invention goal of selling, licensing, or manufacturing products based on your invention that you otherwise might not be able to do using equity or debt financing. Crowdfunding maak dit moontlik vir jou om jou uitvinding doel van verkoop, lisensiëring, of die vervaardiging van produkte gebaseer op jou uitvinding wat jy dalk andersins nie in staat wees om te doen met behulp van aandele of skuld finansiering te bereik. And you don't give up any ownership stake in your invention. En jy gee nie enige eienaarskap belang in jou uitvinding.

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