Ten Tips to Create a Good Web Banner

By Surinder Sharma

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Banner design is a most important factor of any interactive advertising. A web banner should be both attractive and interesting. Let us see few tips in detail which would help us to create the good web banners.

  1. Eye catching line: You need to spend lot of time to create the catchy line, if you are planning to have the copy of a corporate banner design, you should think something that would create the interest and would attract the viewers to click on banner. The line must be small phrase, few words also it must be visually appealing. Make sure that you are using the correct colors and fonts.

  2. Good copy: Keep your copy short and simple. So spend lots of time in thinking that what will interest the viewers. The text should be practical and informative. It should go along the punch line.

  3. Relevant picture and content: Ensure that the pictures and content used in the banner is relevant to product and services you offering in your website.

  4. Include website URL and logo: It is desirable to use both the site address and logo in your banner as it will help you to create your corporate identity too.

  5. Click here: The presence of click here helps to increase the click-through rate. The phrase must be presented long. (3-4 seconds)

  6. File size: You should keep the file size of a banner to the minimum. A reason is very simple, as the banners are displayed on the top of the web, so they must be immediately loaded till the time visitor move to the next page. Studies have provided a fact that the visitors spend hardly ten seconds with the page, therefore the banner should display everything in this time.

  7. Using flash: Banners which are developed in flash get the higher click through rates than the animated GIFs. Flash is actually a new area in web ad design and banner.

  8. Blue text: Viewers understand the blue underlined text as a link. So if you have an idea that the banner is going to be displayed out in web page. With the white background than you should create the banner with the blue underlined.

  9. Many banners for the single campaign: If you do not know your target audience than it is important that you should have 5 to 10 banners as the single banner would not be sufficient. Therefore you must keep rotating all the banners.

  10. Professional look: Ensure that your banners look professional. Images which you have used should be clear, they should not look blurred.

Author has vast experience in the custom logo design. He is currently associated with the Ideaz Inc - A full service interactive agency in India.

Article Source: http://EzineArticles.com/?expert=Surinder_Sharma

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