Ten Tips to Create a Good Web Banner

By Surinder Sharma

InventionPatenting.com Icon

Banner design is a most important factor of any interactive advertising. A web banner should be both attractive and interesting. Let us see few tips in detail which would help us to create the good web banners.

  1. Eye catching line: You need to spend lot of time to create the catchy line, if you are planning to have the copy of a corporate banner design, you should think something that would create the interest and would attract the viewers to click on banner. The line must be small phrase, few words also it must be visually appealing. Make sure that you are using the correct colors and fonts.

  2. Good copy: Keep your copy short and simple. So spend lots of time in thinking that what will interest the viewers. The text should be practical and informative. It should go along the punch line.

  3. Relevant picture and content: Ensure that the pictures and content used in the banner is relevant to product and services you offering in your website.

  4. Include website URL and logo: It is desirable to use both the site address and logo in your banner as it will help you to create your corporate identity too.

  5. Click here: The presence of click here helps to increase the click-through rate. The phrase must be presented long. (3-4 seconds)

  6. File size: You should keep the file size of a banner to the minimum. A reason is very simple, as the banners are displayed on the top of the web, so they must be immediately loaded till the time visitor move to the next page. Studies have provided a fact that the visitors spend hardly ten seconds with the page, therefore the banner should display everything in this time.

  7. Using flash: Banners which are developed in flash get the higher click through rates than the animated GIFs. Flash is actually a new area in web ad design and banner.

  8. Blue text: Viewers understand the blue underlined text as a link. So if you have an idea that the banner is going to be displayed out in web page. With the white background than you should create the banner with the blue underlined.

  9. Many banners for the single campaign: If you do not know your target audience than it is important that you should have 5 to 10 banners as the single banner would not be sufficient. Therefore you must keep rotating all the banners.

  10. Professional look: Ensure that your banners look professional. Images which you have used should be clear, they should not look blurred.

Author has vast experience in the custom logo design. He is currently associated with the Ideaz Inc - A full service interactive agency in India.

Article Source: http://EzineArticles.com/?expert=Surinder_Sharma

Invention Evaluations   Invention Evaluations

Choose the Invention Evaluation Plan that fits your goals and budget.

Inventors such as yourself who are looking to protect and profit from your invention or new product idea each have your unique needs and budgets. That is why we offer several invention evaluation plans for you to choose from that are tailored to the special needs of individual inventors.

Save Money   Invention Packages

Invention Commercialization and Profitability Program

Choose from our Basic, Advanced, or Professional Invention Combo Packages, depending on your particular needs and budget. Each combo package includes your choice of the Invention Sales Package, the Invention Licensing Package, or the Invention Marketing Package.


Invention Evaluations   Crowdfunding

Don't have money to develop your invention into a product?

Crowdfunding makes it possible for you to achieve your invention goal of selling, licensing, or manufacturing products based on your invention that you otherwise might not be able to do using equity or debt financing. And you don't give up any ownership stake in your invention.


Invention Patenting Group
161 Maple Drive
Park City, Utah 84098-5113
Telephone: (866) 279-7174
Facsimile: (435) 649-3801

Copyright 1999-2016 Invention Patenting Group. All rights reserved.

Powered by Joomla 1.7 Templates