Writing a Web Copy That Sells
By Sunita Biddu
There is a reason why businesses choose to have web copies. Can you give it a guess? Well, the reason is to boost the sales so that profit is realized. Yes, anyone who thinks of having a web copy will normally be aiming at boosting their business or multiplying their sales.
True to say, it is not easy to write a web copy that sells. However, it is also true that it is possible. So, what exactly is it that needs to be done when writing a web copy that sells? Take a look at the following points and you will get the answer in just a few minutes.
- Avoid being passive
When passive language is used, usually the readers would not conceptualize the message. They would always want to associate it with the past or with someone else. Passive language makes messages look post dated and sometimes even ambiguous. So, try to be current and address the reader.
- Simple language
It is a mistake to imagine that when you use complex words people will appreciate you. First of all, they will hate you for making life difficult for them. They will want something they understand. They want to belong and so they need to understand you. Try to be simple as possible.
- Be welcoming
There is a difference even in writing when you are welcoming and when you are not. Do not be cheated that it can only be felt in your tone. The words you use can show whether you are welcoming. Try to treat the reader as a friend even though you have never met before. Choose the right words.
- Make the copy navigable
Yes, you need to be considerate to the reader. As a friend, you must not waste their time. Your article needs to have either bulleted points, subheadings, bold keywords or even colored text. This would depend on who you are targeting. Because you know your target, you will be able to make a good choice.
- Get to the point
Too much words does not guarantee your communication. What message do you want to put across? How well can you do that? You can write a million words but it is all fluff. So, you need to have points that you would be writing on. The reader cannot be shortchanged.
- Use keywords discretely
In any web copy that you do, there will be targeted keywords; you do not need just to put them anywhere to attain the required density. The keywords need to be placed properly where they have a meaning.
Of course, not everyone who can write is able to put all these points together to end with a good copy. So, you need to ensure that you make use of a company that has experts and experience in the field.
Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc.
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