How to Promote a Blog

By Keith Lunt Icon

Promoting a blog is all about getting your blog noticed in as many other places as possible. The more places that your blog is mentioned the more likely it is that visitors will start arriving at your blog. Here is what you need to do.

Install a Stats Package, or Two! - It seems daft that the first part of promoting a blog is installing a statistics tool, but you need to know which techniques are working for you to concentrate on them. However, one is not enough! I like to use two packages together. This seems like overkill, but if one stops recording or is showing strange results, the other works as backup. I use the WP-Stats plugin and Google Analytics together.

Target Some Keywords - Head over to the Google Keyword Selector tool, of a title suggestion tool on an article directory and work out some keywords that are being used that have traffic. Your own website stats will also reveal this information - look for keywords that the lesser search engines are sending traffic on and then target these on the higher volume search engines

Write for These Keywords - Now, write content based around these keywords for your blog. Use the keywords naturally in the title and throughout the post. Next, write more articles based on these keywords and submit as articles and guest posts, linking back to your blog with the keywords. Targeted writing will give far more benefits than random writing.

Take Part in Forums - Find a few support forums that talk about subjects related to your blog and sign up to them. Upload a picture of yourself to your profile and add your blog URL to the profile. Now look for questions that you can provide answers and suggestions to and start answering. Over time, people will see your answers, click your photo and visit your site. It really works,

You can also try the same with general discussion forums as well, but they don't quite carry as much traffic to your site, although there might be more chances of leaving a post.

Join in with Blogs - Look for other people's blogs that are talking about similar subjects and read their recent posts, If you have something sensible to add to the post then leave a comment. Comments such as 'Nice post' quite often get deleted and if they don't, attract no traffic. But if you can leave a comment adding to the subject or backing it up with your own experience, then your comment is seen as being valuable and should be accepted, whilst other people will see that you are talking sense and might want to know more.

With all of these, be watching your traffic logs and seeing where your traffic comes from. If you see hits from certain forums, blogs and article directories then you know which you should be concentrating on posting to in the future to create more traffic to your blog.

If you want to know more about blogging, call over to our website - There you will find loads more help, and you can get yourself a free copy of our how to start a blog ebook.

Written by Keith Lunt

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