SEO Optimization - Tips to Boost Your Search Engine Rankings

By Alejandro Torre

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There are many different forms of SEO optimization. Marketers use SEO search engine optimization to achieve higher ranking in search engines and drive free traffic to their Websites. Below are just some of the ways to do this.

  1. Proper Use of Keywords

    Keywords can play a major role on where your Website ranks in search engines. Too many marketers either fail to use them or use highly competitive ones which do not help their site in the least bit gain a high ranking.

    It is also important to keep an eye on your keyword density when using keyword SEO optimization. If you stuff your content with too many keywords in the hopes to achieve a higher ranking, this could result in you losing a position in the search engines at all because they think you are spamming. A 5% keyword density maximum will be enough to achieve a higher ranking.

  2. Content

    Website content is also very important for SEO. Poor content will not only turn your visitors off, but because it is not informative enough, you could lose your position in search page due to it being unpopular. Good content will attract visitors and keep them coming back and the search engines will notice this.

  3. Inbound Links

    Search engines use inbound links to determine how popular your Website is. The more popular, the higher up in ranking your Website goes. There are numerous ways to gain inbound links to your site; however, it is important that you are obtaining quality links that are relevant to your content. You want to find sites with high authority to link to. These types of sites usually have a page rank of 4 or better.

  4. Article Marketing

    Writing articles is a very effective SEO optimization technique to get your site indexed and ranked fairly high in search engines. For best results, it is best you stick with article directories with a page rank of 3 or higher, but you can increase the traffic to your Websites and gain back links with lower ranking directories.

  5. Social Bookmarking

    If you have been a marketer for awhile, you have probably come across sites such as 'Digg'and 'Delic.io.us'. These are popular sites called bookmarking sites and can really have a great impact on your search engine rankings if used correctly.

    Social bookmarking sites are high in authority and are a great way to get people to spread around your content if they find it useful enough. The key is to grab your audiences' attention with quality content and this will result in massive amounts of traffic to your Website. Not only that, but search engines will take notice on your sites the more times they see you using these social bookmarking sites and the more popular your content becomes on them. This will result in your sites getting a high ranking in their index.

    The problem with these bookmarking sites is that many marketers do not know how to use them properly. The sites can give your sites maximum exposure, but if you are using them incorrectly, this can actually have a negative impact on your ranking within the search engines. Therefore, it is important that you learn how to effectively use social bookmarking sites before you attempt to incorporate them into your SEO optimization strategies.

Visit our site to learn the secret of how to use Social Bookmarking for SEO Optimization and raking high in search engines.

Article Source: http://EzineArticles.com/?expert=Alejandro_Torre

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