Web Design - Pop-Up With Caution
By Mark A. Abrahams
The intrusive use of pop-up windows can make your customers pop on over to another website.
Once upon a time, pop-ups were a novelty in Internet marketing. Nearly every website seemed to open with a great offer or a link to another site. Today, however, most people either enable their computer's pop-up blocker or click away as soon as an image appears.
Marketers who continue to use pop-up windows in their web design walk a fine line between being aggressive and being annoying. The best advice is to proceed with caution. Here are a few ways to make them work to your advantage within your web design:
- Delay the effect. Why not surprise visitors with a pop-up ad as they leave your site instead of when they enter? This technology is known as "pop-under window", which open behind your web page but are not revealed until visitors get the information they need and are ready to leave. By then, they likely already have formed an opinion about your business.
- Avoid using pop-ups on multiple pages, or more than one on the same page. Too much of a good thing can be a bad thing.
- Make it easy to escape. Visitors should be able to quickly close unwanted pop-ups.
- Make it pay. If you do use a pop-up window, make the message appealing, such as a sales incentive. Also use a large headline that conveys those benefits clearly and quickly.
In other words, don't be afraid to pop, but proceed with caution.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
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