Direct Sales - How to Write Effective Recruiting Ads

By Shelly Hill Icon

I have been recruiting in Direct Sales since 1989. In the 20 years I have been in Direct Sales, I have recruited over 500+ men and women.

I think when it comes to recruiting, you need to sit down and write yourself 2-3 effective recruiting ads that you can use to market your Direct Sales Business Opportunity.

Here are some of my tips for writing an effective Direct Sales Recruiting Ad.

  1. I state my Company name several times in my business ad. I think its important to not have a "blind company name" in your business ad. Readers who read your business ad, want to know upfront what company you are with.
  2. I list all start up costs involved. I don't have my reader guessing what the costs are. A reader has the right to know this information upfront without contacting you to obtain it.
  3. Quotas: If your company has quotas, it should be listed in your business opportunity ad. Readers who find out after they are already talking to you a lot of times feel mislead if this is not clearly stated.
  4. Business Slang Terms. Not everyone who reads your business opportunity ad will be familiar with common business slang terms. You need for your ad to be in clear understandable english.
  5. Do not over hype your business opportunity. Why? a. It can scare people off into thinking its a scam or too good to be true and they move on. b. If they fail at the business opportunity, they will turn around and blame you, saying you said you could make XYZ in a certain amount of time and so forth. Always state reasonable commissions about the business opportunity. A lot of the Direct Sales companies will provide you with the national average on sales.
  6. Ad Length: Too often these days I see tons of 3 sentence online business opportunity ads that say 2 sentences about the opportunity and the third sentence says contact me for more info. That is a very unprofessional ad. Your ad needs to provide the reader with concise info about the opportunity you are advertising, in the same respect, don't make it too long where they lose interest. They want to read an AD, not a book!
  7. Proof Read your business opportunity ad or have someone else do it. Typos and Grammar mistakes look unprofessional!
  8. Know the business opportunity INSIDE and OUT! Nothing looks more unprofessional to a recruit lead that starts asking you questions and you don't know the answer. I feel if you are going to be recruiting you should know your business company very well. I once had a girl that was 32 hours old in her company try to recruit me into it. That was a big turn off for me. I am not saying you have to be there for years, what I am saying is you should know everything there is to know about that business opportunity before recruiting others into your company.
  9. Don't overload your Recruiting Ad with graphics. A lot of older computers can not handle dozens of graphics. Keep it simple. One banner will suffice.
  10. When I make changes to my Ads, I like to get a few friends to look over it for me. A lot of times they will give you great advice on changes that should be made that you didn't think of.
  11. When you decide to recruit, you need to realize that you will have to set aside time to help train any new recruits you get. Its not right to go on a recruiting blitz and then dump them all onto your Upline Manager. Its your responsibility to take time out to help train your recruits and do so effectively. All of this takes time and patience and if you are not going to be dedicated with your time, you shouldn't recruit!

Shelly Hill

Shelly has been working from home in Direct Sales since 1989. Shelly is a Manager with Tupperware.
You can contact Shelly at:
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