Writing Google AdWords Select Ads

By Jason Nyback

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Its challenging to create Google AdWords Select Ads especially with the rising competition. You will be challenged knowing that others have found more successful ways in writing Google Ads.

Writing Google AdWords Select Ads depends on how you manage the steps you take to make a good copy. There is no doubt that AdWord campaigns are as important as advertising copies.

It would be very beneficial to master the right approach in luring in your audience. You are in luck as we'll be giving you some shared secrets on how to write effective ads, that will produce more click through rates but lower costs per click.

Having studied and tested the Google pay per click advertising system, here are some tips that will surely be beneficial and will definitely up your click through rate.

  1. Targeting the right audience: Select only the languages and countries that you are targeting.

  2. Refining keywords: Putting brackets on your keyword will only generate results for the exact keyword or phrase you have included within the brackets.

  3. Testing multiple ads simultaneously: Known in the print industry as an A/B split test, test 2 ads simultaneously to find which one produces the higher click through ratio. Continue by replacing the weaker ad with a new one to continue getting the highest probable click through ratio.

  4. Tracking ROI (return on investment): To track the conversion ration, use a special tracking link for each ad. This ensures you that you can keep an eye on the ROI.

  5. Including targeted keywords: Make sure to incorporate targeted keywords in the headline and description of the ad. Searched keywords that are highlighted immediately draws the user's attention.

  6. Selling the benefits: Make sure to state one vital benefit in your ad.

  7. Putting attention grabbing words in the ad: Who wouldn't be attracted to words such as 'SALE' and 'FREE' on your ad?

  8. Using words that trigger emotions: Use words that evoke enthusiasm, emotion and therefore a response.

  9. Selling your USP (unique selling proposition): Make your product standout from the competition and state why your product is the better choice.

  10. Linking to relevant landing pages: A landing page will draw more visitors by simply directing them to the homepage. Make sure to utilize relevant information to convert the visitor.

  11. Eliminating common words: Every word should count, therefore, remove any word that is useless in the ad.

  12. Discouraging freebie hunters: Put off freebie hunters by indicating the product price on the ad. This may reduce your click through ratio but will improve your overall conversion ratio. Remember, freebie hunters are unlikely to pay and what we want are customers.

Advertising is all about trial and error. Always keep track of your ads and always test various keywords to improve your conversion ratio but lower your customer acquisition cost.

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