Seven Steps to Writing an Effective Sales Letter

By Jenna Patterson Icon

One skill that every web business owner or entrepreneur must master is the ability to write an effective sales letter. While this might not sound that important, remember that whether your business succeeds or fails has a great deal to do with the quality of your sales letters. Even if you have the best product on the market, if you do not know how to convenience the customers that they cannot live without it, your web business will fail. Following these seven steps will help you write the sales letter that will help you reach sales beyond your expectations.

Step # 1 -- Identify your audience and know what point you are trying to make. This step is the most important step to creating an effective sales letter, however, it is also the most forgotten. Even though you think you will just be able to say "hey this is a good product, trust me" and the customers will buy it, you couldn't be further off base. Keep in mind the people reading the letter do not want to know how you created the product or even why you created it; they want to know what the product is going to do to make their life better. Appeal to the customers; tell them how it will make their life better.

Step # 2 -- Title. This is the part of the sales letter that will make your potential customers read it or throw it away. The title has to take the main points of your sale pitch and scream them at the reader to get their attention. Make sure it includes what you have, what it will do and how fast it will do it. You will not sell a single product if people throw the letter away.

Step # 3 -- Share your story. Let your potential customers know a little bit about you. Let them know what you have done to make your community a better place. What made you want to share the product and why you think that it will help everyone who buys it?

Step # 4 -- Reviews. This part is a must-have for every effective sales letter. Find about three people who are willing to write a raving review about the product. People want to know what other people think.

Step # 5 -- Advantages of your product. Let the customer know what the product will do for them. Make them see that they cannot function without it.

Step # 6 -- The promise. Prove to your customer that you believe in the product. Promise them they will be satisfied or you will give them their money back and you will see your sales sky rocket.

Step # 7 -- Close the deal. Never leave them guessing. Let them know where to go and how to order. Make this process simple for them while giving them a few different payment choices.

By following these seven simple steps you will be surprised at how your sales volume increases. Take your time and be patient; if your first letter doesn't give you perfect results follow the steps and try again.

Jenna Patterson -- Copywriter with exceptional copywriting, proofreading and creative skills. Consistently produces high-quality print and web-based communications for various audiences with a keen eye for detail and a commitment to top-notch quality. Truly blessed with an aptitude for synthesizing complex technical information into clear, user-friendly copy. Contact Jenna at

Article Source:

Invention Evaluations   Invention Evaluations

Choose the Invention Evaluation Plan that fits your goals and budget.

Inventors such as yourself who are looking to protect and profit from your invention or new product idea each have your unique needs and budgets. That is why we offer several invention evaluation plans for you to choose from that are tailored to the special needs of individual inventors.

Save Money   Invention Packages

Invention Commercialization and Profitability Program

Choose from our Basic, Advanced, or Professional Invention Combo Packages, depending on your particular needs and budget. Each combo package includes your choice of the Invention Sales Package, the Invention Licensing Package, or the Invention Marketing Package.


Invention Evaluations   Crowdfunding

Don't have money to develop your invention into a product?

Crowdfunding makes it possible for you to achieve your invention goal of selling, licensing, or manufacturing products based on your invention that you otherwise might not be able to do using equity or debt financing. And you don't give up any ownership stake in your invention.


Invention Patenting Group
161 Maple Drive
Park City, Utah 84098-5113
Telephone: (866) 279-7174
Facsimile: (435) 649-3801

Copyright 1999-2016 Invention Patenting Group. All rights reserved.

Powered by Joomla 1.7 Templates