How to Write an Effective Email

By Sean R Mize Icon

In this article, I will teach you how to write an effective email. Now, I must say this - when I refer to an effective email, I mean one that is effective at communicating with your email subscribers.

So what exactly does that look like?

Well, first of all, let's think about this - why does someone join your email list in the first place? Is it to gain information on a particular topic, the topic about which you are an expert? Is it to learn more about you and your services? Or perhaps different people on your list are on your list for different reasons?

Let's think about this as well. If you were to ask your friend, who is hypothetically an expert in something you need help with, what kind of emails would your friend send to you?

My guess is that he (or she ) would send you emails with relevant content, occasionally make offers to you or suggestions to purchase something that would really help you.

But my guess is that he wouldn't send you blatant affiliate promotions everyday, nor would he send you something that has across the header "newsletter of the day" nor would he send something with 10 ads in it.

Instead, he would send you relevant content that you needed to learn more about your topic. He would send you sales offers when they made sense. And all of his emails would appear to be from him personally.

You know, I think that is one of the biggest mistakes email marketers make today: they try to treat their list of subscribers as one big entity, when in fact they are not one big entity, they are many multiple numbers of people, each of whom have feelings and individual needs.

You see, your entire list isn't going to go in together to buy your product from you, so why would you send a mass email to your list that looks like it is going to hundreds or thousands of people?

I suggest writing emails that will look and appear natural, and as those you wrote them personally. One thing I have found that really helps is to send to your list emails that you have once sent to individuals. For example, if someone asks you a relevant question, and you answer it as an email, you can copy and paste that email into your autoresponder, and send that out to your list (taking out your client's personal info of course) and it will appear much more natural in many cases than if you wrote an email just for your list.

By the way, do you want to see how I monetize my own articles? If so, click below and follow the directions: monetization example.

Article Source:

Invention Evaluations   Invention Evaluations

Choose the Invention Evaluation Plan that fits your goals and budget.

Inventors such as yourself who are looking to protect and profit from your invention or new product idea each have your unique needs and budgets. That is why we offer several invention evaluation plans for you to choose from that are tailored to the special needs of individual inventors.

Save Money   Invention Packages

Invention Commercialization and Profitability Program

Choose from our Basic, Advanced, or Professional Invention Combo Packages, depending on your particular needs and budget. Each combo package includes your choice of the Invention Sales Package, the Invention Licensing Package, or the Invention Marketing Package.


Invention Evaluations   Crowdfunding

Don't have money to develop your invention into a product?

Crowdfunding makes it possible for you to achieve your invention goal of selling, licensing, or manufacturing products based on your invention that you otherwise might not be able to do using equity or debt financing. And you don't give up any ownership stake in your invention.


Invention Patenting Group
161 Maple Drive
Park City, Utah 84098-5113
Telephone: (866) 279-7174
Facsimile: (435) 649-3801

Copyright 1999-2016 Invention Patenting Group. All rights reserved.

Powered by Joomla 1.7 Templates