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Question - Jan D. (Posted June 28, 2008)

Is there a secret to getting a new product out into the market? I have it in 9 stores but are not selling "millions" - which is what I want to do.

Answer - Brian Rayve (Posted June 28, 2008)

There is no one secret to getting your product to market and selling millions of them. It really depends on a variety of factors such as the need for your product, the wholesale and retail selling price (as determined by your manufacturing costs), the number of competing products, the advantages your product has over the competing products, and the like.

If you can get a patent on your product, then you effectively eliminate some or all potential competitors.

The more you know about the industry in which you are competing, the better. In this instance the industry might be novelty products, give-aways, promotional products, cell phones, or the like.

You might want to do some online research about the industry including the supply chains (how the products get from the manufacturer to customers), customary price mark-ups along the supply chain, and competitors.

There is a book called the "Directory of Associations" that can help you contact and join a trade association for your industry. These trade associations typically offer many member benefits including information on how to sell products in the industry.

This directory is available online for a fee (do a search) or at many larger public libraries.

Also, my "Invention Marketing Kit 2008" is a great resource for doing your own product marketing and is available by clicking here.

I hope this helps you.

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• Chapter 1 - What is a patent?

• Chapter 2 - What is "patent pending"?

• Chapter 3 - Are there different types of patents?

• Chapter 4 - How long do patents provide legal protection for the inventor?

• Chapter 5 - What are "maintenance fees"?

• Chapter 6 - Should I keep my invention secret?

• Chapter 7 - What is the "Paris Convention"?

• Chapter 8 - Are there time limits for filing a U.S. patent application?

• Chapter 9 - What is a "provisional patent application"?

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