|I have been posting articles to help inventors and other entrepreneurs such as yourself learn how to start and run a company based on your invention or new product idea.|
For your convenience, here is a brief synopsis and link to each of the marketing-related articles that will help you write a concise-yet-effective marketing plan as part of your overall business plan to guide your business to profitability.
“Why Do Small Businesses Fail and How to Beat the Odds” discloses that 80% of small businesses fail within the first five years because of poor planning and shows you how to avoid the major pitfalls.
“Why Market Research is Important For Your Small Business” shows you why doing thorough market research before you start writing your business plan is critical to the success of your new business.
“Knowing and Marketing to Your Target Audience” discusses the importance of ‘niche marketing’ in today’s competitive marketplace.
“An Education in Market Research – Gathering the Data” explains why gathering marketing data is an extremely important, yet often overlooked step in starting a business. This includes the qualitative data gathering methods of focus groups, phone interviews, computer assisted phone interviews, and web surveys.
“Overview on Qualitative Data Collection Techniques in International Marketing Research” discusses additional qualitative data gathering methods including pure observation, trace measures, archival measures, entrapment measures, protocols, collages, and picture completion.
“Niche Marketing – In 10 Minutes Or Less Learn How to Analyze the Profit Potential in a Niche Market” provides important additional information about niche marketing.
“How Data Mining Can Help in Customer Relationship Management Or CRM?” introduces you to ‘data mining’ which is now heavily used by companies and more sophisticated Internet marketers. If you have not heard of the term, you should know at least what it is and some basic information about it.
Here are some articles on how to relate to your customers and prospective customers, explaining how to approach development of your products to exceed both perceived and unimagined wants of your customers, like Apple does.
“Beyond Customer Need and Expectation, Perception is King of Market” discusses how meeting customer needs and exceeding customer expectations is simply not enough. Companies need to provide to customers what they never expected or imagined they needed.
“Meeting Customer Needs And Wants” explains why meeting the objective needs and subjective wants of customers drives sales to businesses, and can be enhanced by talking with customers, meeting their expressed needs and wants, and effective follow-up.
“How to Build Profitable Customer Relationships” reveals that since companies are continually driven to grow, marketers are oftentimes too focused on selling to new customers and neglect highly profitable current and past customers.
“Identifying and Meeting Customer Needs” shows you that providing excellent customer experiences is not enough without identifying customer needs through active listening and effective communication.
Here are some articles about putting together an effective marketing plan that can then be integrated into your overall business plan.
“A Short Marketing Plan Helps Entrepreneurs Take Action” discusses how an effective marketing plan is key to the survival of your business and why you are more likely to succeed with a short, well thought-out marketing plan.
“Write a Marketing Plan to Take Your Product From Good Idea to Profits” shows you how to write an effective marketing plan.
“How to Write Your 5-Minute Marketing Plan” explains that many business owners are ‘too busy’ to follow their marketing plans and how you can write a simple, easy to follow 5-minute marketing plan that you can actually use in the day-to-day management of your business.
“Strategic Marketing Plan – How to Write a Marketing Plan in 60 Minutes Or Less” discusses how your business is ultimately doomed without an effective marketing plan.
“Small Business Marketing Plan – Increase Your Business Profit Without Breaking Your Marketing Budget” discloses seven steps that small businesses can take to increase profits while spending less marketing money.
Why am I placing so much emphasis on market research you ask? Well, it is the number one reason why new businesses fail!
I hope these articles help you to reach your business and life goals.
Brian R. Rayve
P.S. Click here to protect your invention from being stolen with a professionally prepared provisional patent application for only $179.95 (plus $110.00 filing fee separately payable).
P.P.S. Click here to find angel investors to fund your invention.
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