Great articles on starting your own business!

I have been posting articles to help inventors and other entrepreneurs such as yourself learn how to start and run a company based on your invention or new product idea.
For your convenience, here is a brief synopsis and link to each of the marketing-related articles that will help you write a concise-yet-effective marketing plan as part of your overall business plan to guide your business to profitability.

Why Do Small Businesses Fail and How to Beat the Odds” discloses that 80% of small businesses fail within the first five years because of poor planning and shows you how to avoid the major pitfalls.

Why Market Research is Important For Your Small Business” shows you why doing thorough market research before you start writing your business plan is critical to the success of your new business.

Knowing and Marketing to Your Target Audience” discusses the importance of ‘niche marketing’ in today’s competitive marketplace.

An Education in Market Research – Gathering the Data” explains why gathering marketing data is an extremely important, yet often overlooked step in starting a business. This includes the qualitative data gathering methods of focus groups, phone interviews, computer assisted phone interviews, and web surveys.

Overview on Qualitative Data Collection Techniques in International Marketing Research” discusses additional qualitative data gathering methods including pure observation, trace measures, archival measures, entrapment measures, protocols, collages, and picture completion.

Niche Marketing – In 10 Minutes Or Less Learn How to Analyze the Profit Potential in a Niche Market” provides important additional information about niche marketing.

How Data Mining Can Help in Customer Relationship Management Or CRM?” introduces you to ‘data mining’ which is now heavily used by companies and more sophisticated Internet marketers. If you have not heard of the term, you should know at least what it is and some basic information about it.

Here are some articles on how to relate to your customers and prospective customers, explaining how to approach development of your products to exceed both perceived and unimagined wants of your customers, like Apple does.

Beyond Customer Need and Expectation, Perception is King of Market” discusses how meeting customer needs and exceeding customer expectations is simply not enough. Companies need to provide to customers what they never expected or imagined they needed.

Meeting Customer Needs And Wants” explains why meeting the objective needs and subjective wants of customers drives sales to businesses, and can be enhanced by talking with customers, meeting their expressed needs and wants, and effective follow-up.

How to Build Profitable Customer Relationships” reveals that since companies are continually driven to grow, marketers are oftentimes too focused on selling to new customers and neglect highly profitable current and past customers.

Identifying and Meeting Customer Needs” shows you that providing excellent customer experiences is not enough without identifying customer needs through active listening and effective communication.

Here are some articles about putting together an effective marketing plan that can then be integrated into your overall business plan.

A Short Marketing Plan Helps Entrepreneurs Take Action” discusses how an effective marketing plan is key to the survival of your business and why you are more likely to succeed with a short, well thought-out marketing plan.

Write a Marketing Plan to Take Your Product From Good Idea to Profits” shows you how to write an effective marketing plan.

How to Write Your 5-Minute Marketing Plan” explains that many business owners are ‘too busy’ to follow their marketing plans and how you can write a simple, easy to follow 5-minute marketing plan that you can actually use in the day-to-day management of your business.

Strategic Marketing Plan – How to Write a Marketing Plan in 60 Minutes Or Less” discusses how your business is ultimately doomed without an effective marketing plan.

Small Business Marketing Plan – Increase Your Business Profit Without Breaking Your Marketing Budget” discloses seven steps that small businesses can take to increase profits while spending less marketing money.

Why am I placing so much emphasis on market research you ask? Well, it is the number one reason why new businesses fail!

I hope these articles help you to reach your business and life goals.

Best regards,

Brian R. Rayve

P.S. Click here to protect your invention from being stolen with a professionally prepared provisional patent application for only $179.95 (plus $110.00 filing fee separately payable).

P.P.S. Click here to find angel investors to fund your invention.

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As our first inventor’s tip, I suggest you check out my two other blogs to help independent inventors like yourself learn how to protect and make money from your inventions.

Additionally, I have another blog to help affiliate marketers learn how to advertise and make money selling our products.

Each blog has valuable information not found in the other blogs.

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Inventors with Golf Inventions Should Attend the PGA Merchandise Show

Attending industry trade shows is a great way for inventors and other entrepreneurs to get ‘the pulse’ of an industry and network with industry professionals.
Additionally, you can evaluate whether exhibiting your products (based on your invention) at the show would be worthwhile to get wholesalers, retailers, and end customers interested in what you have to offer.

Here is our first trade show listing, the Professional Golfers’ Association Merchandise Show in Orlando, Florida that runs from January 26-29, 2011. The show started in 1954 with attendees including all of golf’s top market leaders such as golf professionals, wholesalers, retailers, and regular golfers.

Additionally, there are nearly 1,000 golf vendors and brands exhibiting on the PGA Merchandise Show floor including golf companies of all sizes representing every business sector of golf from market leaders to start-up companies.

The Events Schedule for the 2011 PGA Merchandise Show includes golf industry leaders addressing key issues, educational seminars on golf, and professional networking.

I suggest that you Register to attend this year’s PGA Merchandise Show and get a feel for what opportunities are there to showcase you golf invention next year. Plus, you are probably already an avid golfer who woild really enjoy the seminars and meeting golf professionals from the golfing industry.

If you want to be an exhibitor, there are two PGA Merchandise Show Exhibitor Packages available for your review (in PDF format you can save to your computer).

Note that while the website says that exhibitor registration is still open, it looks to be closed since the show is next week (call or e-mail them if you are interested in exhibiting). However, I believe you can register as a Golf Industry Professional – Non PGA and still attend the show, but not as an exhibitor.

PGA Merchandise Show hours are:

  • Wednesday January 26, 2011 – Outdoor Demo Day
  • Thursday January 27, 2011 – 8:30 AM to 6:00 PM
  • Friday January 28, 2011 – 8:30 AM to 6:00 PM
  • Saturday January 29, 2011 – 8:30 AM to 5:00 PM

Exhibitors often give special offers at trade shows to entice potential customers to buy their products. Here are some examples of exclusive show specials for attending buyers among the new products introductions that exhibitors offer to buyers of golf products.

Here is a great Marketing Information Brochure (in PDF format you can save to your computer) that includes attending top golf buyers, golf equipment exhibitors, news media atendees, and golf industry demographic information.

It looks like a great opportunity for inventors of golf inventions to exhibit their goods to leading buyers from the golf industry.

Contact Information for the PGA Merchandise Show:

Sherry Major, (716) 662-3855,

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Welcome to Inventor News and Tips!

Inventor News and Tips has the latest news of interest to inventors and other entrepreneurs including conventions, trade shows, inventor triumphs and failures, and much more.
Additionally, we will post weekly tips to help inventors succeed in taking their inventions from concept to market.

  1. Be sure to subscribe to Inventor News and Tips in a news reader by clicking here or get email updates by clicking here.
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I look forward to watching your success!

Brian R. Rayve
Owner, Invention Patenting Group

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