Market Research Packages

Choose the Market Research Package that fits your goals and budget. Ask about custom packages.

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Inventors such as yourself who are looking to sell your invention or new product idea each have unique needs and budgets. That is why we offer several Market Research Packages for you to choose from that are tailored to your particular needs.

Simply read the descriptions of the three Market Research Packages immediately below to find the one that fits your inventor goals and budget. You can do a detailed package comparison using the Package Comparison Chart located below the descriptions.

Please note that crowdfunding is available to help you fund these packages if your invention is entered into our Invention Commercialization and Profitability ProgramTM by receiving a favorable assessment in our Basic Invention Evaluation, and is "patent pending" or patented.

If your invention is accepted into our program but you do not have "patent pending", we can help get a provisional patent application or a utility patent application filed through a licensed patent attorney to lock-in "patent pending".

Market Research Packages

1. Basic Market Research Package

Designed for independent inventors on a budget who want professional market research done Designed for independent inventors on a minimal budget who want professional market research done so they can have a Strategic Business and Marketing Plan (SBMP) written to see whether their invention is likely viable before spending considerable time and money chasing an idea that does not have merit. These inventors are willing to accept a higher risk of items not analyzed in this package causing problems down the road.

The Basic Market Research Package analyzes only the most critical items necessary to see whether your idea has merit and is worth pursuing further, including: 1) target customers; 2) demographics; 3) purchasing channels; 4) competitive products; 5) target markets; 6) seasonal factors; and 7) competitors.

2. Advanced Market Research Package

Designed for the majority of independent inventors who want a professional market research done that includes analyzing additional items to reduce risk and provide more in-depth market research so they can have an SBMP written.

Includes everything in the Basic Market Research Package plus: 1) an online survey of potential customers to determine their impressions of your products; 2) consumer spending habits such as how much consumers spend on products like yours; 3) distribution channels including wholesale, retail, and distributors; and 4) business trends that may affect your target market.

3. Professional Market Research Package

Designed for independent inventors and small to medium sized businesses who want a professional market research done that includes analyzing additional items to further reduce risk and provide more in-depth market research so they can have an SBMP written.

Includes everything in the Advanced Market Research Package plus: 1) feature comparison of your products to competitive products; 2) alternatives to your products that exist now and are likely in the future; 3) market segments; 4) possible collaborators for joint ventures, subsidiaries, and distributors; and 5) government regulations that affect your business and target market and those likely coming in the future.

Market Research Package Comparison Chart

I. Method Basic Advanced Professional
1. Surveys

Online survey of potential customers to determine their impressions of your products.

2. Questionnaires

Questionaire of potential customers conducted by mail or email to determine their impressions of your products.

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3. Interviews

Interviews of potential customers conducted by telephone or face-to-face to determine their impressions of your product.

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4. Focus Groups

A gathering of potential customers to determine their impressions of your product.

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II. Customers Basic Advanced Professional
1. Target Customers

The number, type, motivations, and decision process of potential customers.

2. Demographics

Factors such as age, sex, race, location, occupation, income, and marital status of potential customers.

3. Purchasing Channels

What purchasing channels do consumers use: retail stores, online, or consultative sales?

4. Spending Habits

How much do consumers spend on products like yours?

III. Products Basic Advanced Professional
1. Competitive Products

The main products that compete in your market.

2. Feature Comparison

A feature-by-feature comparison of your products to competitive products.

3. Alternative Products

What alternatives to your products exist now and are likely in the future?

IV. Market Basic Advanced Professional
1. Target Markets

The markets that are most applicable to your products.

2. Seasonal Factors

Seasonal fluctiations in consumer demand, raw material availability, and logistics.

3. Distribution

Distribution channels, wholesale, retail, and distributors.

4. Market Segments

Description of products, what customers want, how they use the products/services, what kind of customer support is required, how to reach customers, and what price sensitivities exist.

V. Competition Basic Advanced Professional
1. Competitors

The main companies that compete in your market. How big are they? Are they small businesses or global corporations? Where are they located? What is their business model? How do they make their money, and what sales channels do they use? How much do they charge, and how profitable are they? Market position, strengths, weaknesses, market share.

2. Collaborators

Possible collaborators for joint ventures, subsidiaries, and distributors.

VI. Environment Basic Advanced Professional
1. Business Trends

What business trends are happening that may affect your target market.

2. Regulatory

What major government regulations that affect your business and target market are in place or are likely coming in the future.

VII. Price Basic Advanced Professional
1. Price $379.95 $679.95 $1,079.95
 

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