Value Addition Through
By Richard Meakins
Industrial Design is a systematic application of science and arts to design a product or solution which is mutually beneficial for the user and the manufacturer. This mutually beneficial process is the foundation for creating a value rich product or service. Companies are investing millions today on Industrial design to create environments, systems and processes which will create the world's best products/services.
But how does Industrial design contribute the most to value addition to a product or service? Industrial design, being a creative & scientific process, focuses on the process than the end. This focus leads to research and analysis at every stage of product development. Industrial design focuses on the process of production as well as the marketability of the product. Commonly, Industrial design takes into account each and every process which leads to creation of a superior and acceptable solution to a customer's need.
Industrial Design is applied for new product development as well as to enhance an existing product. The usual process involves:
- Analysis of the User and his/her needs - This is the stage where an Industrial designer evaluates the need for a product and whether it will cater to the user. User analysis will also study the interaction of user with the products & its related responses. This helps in creating value because this stage defines the product and it's attributes.
- Comparative Product Study - helps to evaluate the product vis-a-vis other products in the market. It helps in creating an innovative product as well as a product which can best suit the user needs. It also is a contributing factor for pricing.
- Prototyping and Product attributes definition - is based on the previous two processes and lead to a prototype of the product which is then refined to create the end product. The end product can be such that it is easy to use as well as the best answer to the customer's need.
This research process is followed by marketing analysis to define the process of production which will comprise of:
- Raw material acquisition, supplier and logistics - which will contribute to the pricing of the product.
- Distribution channel
- Location of the production unit
All the above combined with other detailed processes will ensure that the consumer has to pay an affordable price for the product which best suits his/her needs. Here, price and need are the value additions to the product. Since Industrial design will help create the best processes, it will also ensure that the worker who actually is at each stage of the production process interacts with the systems effectively and efficiently. This in turn increases the productivity and quality leading to a product which is high in quality and low in price thus creating customer value and also benefits the manufacturer.
Companies such as Design Industry are experts in Industrial Design with over 75 awards to their credit for various Industrial Design solutions they have provided to industries across domains such as banking, consumer, sports, medicine and many more. This company is the best solution for your new product development or existing product enhancement initiative.
Richard Meakins trained to be an engineer but soon realised that engineering was not his calling in life. Giving up his job, he became a full time artist, making his childhood dream come true. Today, his grounding in engineering helps him immensely in his pursuit of designing and he likes to tell everyone about it over the internet.
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