A Short Marketing Plan Helps Entrepreneurs Take Action

By Debra Gould

InventionPatenting.com Icon

It's been said that "failing to plan is planning to fail," and while there is an element of truth to this statement, we often get carried away with planning until it paralyzes us from taking any action at all. You don't need a multi-page marketing plan to succeed as an entrepreneur. If you're the person responsible for marketing your business (which you should be since it's the most important key to your long term survival) you don't need the same kind of full-blown plan you would if you worked in a large corporation with layers of senior management executives needing to approve it.

Many marketers would cringe at the suggestion of a one page marketing plan and that's certainly not what's produced by firms getting paid to write marketing plans for big corporations. But as a small business owner, you might discover that you're more motivated when you're working with a shorter plan.

I've been a business owner for more than 20 years and I've always found that the longer the plan I write for myself, the less likely I am to follow it. Part of why I've chosen to be an entrepreneur all these years is the creative energy and inspiration that comes from being able to act on my ideas without sitting around analyzing them to death, or waiting to get approval from others above me on the corporate ladder.

A concise one-page marketing plan can get you closer to reaching your goals than a fancy big report ever will. Writing large marketing plans can suck all the joy out of your ideas and sometimes the activity of planning becomes a way of procrastinating on taking action.

To develop your own one page marketing plan, I recommend you sit down with a huge sheet of paper and start by "mind mapping" and brainstorming various ideas.

Don't sit at a computer to do this because doing it by hand on paper is usually more conducive to idea generation. After thinking and brainstorming, make a list of marketing goals and a list of specific steps you will take to reach those goals. I find the more specific I am, the better. I also keep it simple so that I will take action rather than feeling overwhelmed.

In your planning for 2009, don't do what you've always done if you're expecting better results than you've had before. And more importantly, don't just do what you see everyone else doing. Step outside the box and challenge yourself to break away from the pack because that's where the real rewards are.

Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 1000+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.experthomestagingtraining.com.

Article Source: http://EzineArticles.com/?expert=Debra_Gould

Invention Evaluations   Invention Evaluations

Choose the Invention Evaluation Plan that fits your goals and budget.

Inventors such as yourself who are looking to protect and profit from your invention or new product idea each have your unique needs and budgets. That is why we offer several invention evaluation plans for you to choose from that are tailored to the special needs of individual inventors.

Save Money   Invention Packages

Invention Commercialization and Profitability Program

Choose from our Basic, Advanced, or Professional Invention Combo Packages, depending on your particular needs and budget. Each combo package includes your choice of the Invention Sales Package, the Invention Licensing Package, or the Invention Marketing Package.

 

Invention Evaluations   Crowdfunding

Don't have money to develop your invention into a product?

Crowdfunding makes it possible for you to achieve your invention goal of selling, licensing, or manufacturing products based on your invention that you otherwise might not be able to do using equity or debt financing. And you don't give up any ownership stake in your invention.

 

Invention Patenting Group
161 Maple Drive
Park City, Utah 84098-5113
Telephone: (866) 279-7174
Facsimile: (435) 649-3801

Copyright 1999-2016 Invention Patenting Group. All rights reserved.

Powered by Joomla 1.7 Templates