Wal-Mart Made Joseph and Thousands of Other Inventors Millionaires?
By Paul Gage
Do you know how many people become millionaires by selling their product to Walmart? I personally know a handful because they were my clients. Selling your product to Walmart is not impossible as some people would want you to believe. It is as hard or easy as winning the lottery.
My client created a product that he felt was unique and needed by household. He had so many people tell him how hard it would be to get his product into Walmart that he almost gave up after trying on his own. I convinced him not to give up and that I would help him. We got in contact with a retired Walmart executive that liked his product and decided he work with us. He let him know that there is a process but with his help he could make the process a lot easier than approaching Walmart on his own. Jim got Joseph an appointment with Walmart in less than a week. Joseph jumped on a plane and flew to Arkansas. Jim gave him a list of things he needed so that the meeting would be a success.
- A marketing plan showing how he was going to support the sales of his product
- A comprehensive business plan with financial that he could manufacture the product
- A great sales presentation showing sales forecast
Joseph was extremely nervous about the meeting because he knew he did not have the financial backing to run a national advertising campaign. He was getting his product manufactured in China and knew that he could keep up with the demand Wal-mart would require. To his amazement, Walmart did not require him to have a large advertising budget they just wanted his lowest price. The buyer was extremely impressed with the marketing plan that I developed. The marketing plan showed listed all the grass roots marketing events that we planned to do. I showed a plan for promotional models to demonstrate the product from some of their new stores.
Walmart is in the business of selling a lot of product at a low price that their customers expect. They do not want money your money for advertising they just want your best cost and to know that your are going to support the sales of your product.
Joseph returned from Arkansas with an order that matched in his previous 5 years working for corporate America. He would have never gotten his product in Walmart if he would have listened to all the people that wanted him to give up and stop dreaming. He was successful because he had a great product and found a great network of support.
If you want to become a millionaire selling your product to Walmart like Joseph and thousands of other small businesses, then visit Boostmyproduct.com to learn how.
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