Analyze Your Business Operations

By Alexander Gordon Icon

In today's competitive world, it is not enough to analyze whether the work on schedule or within the specified budget limits or not. Contemporary business environments deal with more subjective issues, like "Are the customers satisfied with the company's performance?"; "Is it possible to provide the same level of services with lower costs?"; and "What are the competitors doing and how?" Such an in-depth operational analysis of the business has become indispensable for surviving in the business world.

What Is Operational Analysis?

Operational analysis is a business approach that is used to understand and develop operational processes. To do this, various mathematical models, statistical analyses and logical reasoning are applied.

It is simply a technique of probing into the present and past performance of an operational investment. It measures the performance against particular standard costs, operations and services. It also considers how goals can be achieved in a better way, how cost effectively they can be achieved.

It answers the questions related to the areas of:

  • Customer Results: Operational analysis tries to determine whether the investment is delivering planned goods and services or not. It attempts to find out if there is need of additional investment to satisfy customers' demands or can the same level of services can be provided to customers at even lower prices.
  • Strategic and Business Results: It analyses whether the current investment level is sufficient to get the job done. It looks at how other organizations are doing this work in a better and more cost efficient way.
  • Financial Performance: Operational analysis requires cyclical appraisal for rationality and cost efficiency. It analyses whether the cost is compatible with the performance, what can be the corrective actions to perform the tasks within specified limits and how these can be implemented effectively.
  • Innovation: It conducts a qualitative analysis in the areas of customer results, financial performance and strategic and business results. It finds solutions to the questions: How can the customer needs be satisfied in a better way and at a lower cost?; How can technology be best used to provide better services at lower cost?; etc.

A critical and in-depth analysis of all these areas is necessary to improve quality and retain customers. In this cutthroat competitive world, it is essential to be responsible for the quality provided. Moreover, to do this, it is essential to have practicality, competence and synchronization in business operations.

Therefore, it is essential to perform operational analysis. Either you can do it with the help of a professional operational analyst or you can learn this technique through on-line lessons.

Alexander Gordon is a writer for - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.

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