Affiliate Marketers Get Your Personal Affiliate Toolbar!

<br /> Affiliate Toolbar<br />

We’ve just launched our Affiliate Toolbar
Give it a try!
Hello Affiliate Marketers,
      Our new Affiliate Toolbar lets you keep all of the news, blogs, help, and hard-to-find links important to affiliate marketers right at your finger tips at the top of your browser, no matter what web page you’re visiting. No need to fumble around surfing the web to find the information and affiliate links you need. Saves you time and effort and gives you the correct answers you need… all for free.
      Also, you can link your Facebook account so you are alerted when you have new messages and link your Twitter account so you can see when you have new tweets. A link to our YouTube channel allows you to view our affiliate videos with one click of the mouse. You can customize your toolbar by choosing from hundreds of pre-made applications including web radio, games, and more!
      The Affiliate Toolbar is easy even for novices to install right now in a couple of minutes simply by clicking on the link below of the browser you use and following the simple instructions on the download page for your browser. Guaranteed by TRUSTe to be 100% safe and spyware free. Privacy policy
Click on Explorer, Firefox, Chrome, or Safari:
Here’s what you get:
The Best of Our Site
Get the latest affiliate marketing news, tips, alerts, and more delivered directly to your browser.
Hand-Picked Links
Check out all of our favorite places for affiliate marketers on the web.
Powerful Search
Search the web and get a wide choice of useful search engines.
Notifications to Your Desktop
Receive our most important affiliate marketing news and announcements instantly.
App Marketplace
Add your favorite apps to your browser including web radio, games, and much more.
If you have any questions, check out our Help page, where you can ask questions in your own words.
Best regards,
Brian R. Rayve
Owner, Invention Patenting Group

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Affiliates Check Out Our Inventor Blogs

Inventors Blog I have three inventor blogs that I suggest that you check out to help you market our products to independent inventors to help them protect and make money from their inventions.
  • Inventor News and Tips! – The latest news, tips, and how-to advice for independent inventors, entrepreneurs, and small business owners.
  • Independent Inventor’s Blog – Articles about inventing and entrepreneurship for independent inventors, entrepreneurs, and small business owners.
  • Independent Inventor’s Forum – Stories and how-to advice for independent inventors, entrepreneurs, and small business owners.

Each blog has valuable information not found in the other blogs.

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The Psychology of Online Advertising – Part Two

In my previous post “The Psychology of Online Advertising – Part One”, I told you that I have assumed for the last several years that banner advertising is dead. Like pop-up ads and other web advertising tools, banner ads originally worked due to their novelty.
As with virtually everything in life, everybody jumped on the bandwagon to capitalize on banner advertising and “ruined” it for everyone. Web surfers “unconsciously” disregard banners ads, along with areas of the web pages in which banner ads commonly appear, and anything of about the same size and shape as banner ads.

This is adaptive behavior that has been developed used by humans and other living creatures for millions of years to prevent “information overload”. Your brain draws your attention to what it considers the most important things in your visual field while disregarding most other things.

Well, it seemed to me that banner ads are not dead because unlike “popup ads” (which were wildly abused and are easily blocked using popup blockers), they still appear everywhere. So did some reading on banner advertising to see what is the real story.

Evidently, banner ads with action (flash or animated gif) do better than “static” ads because your attention is drawn to motion. Motion was possible danger (and I suppose possible food too) to our ancestors. Our ancient survival response kicks in derived from prehistoric situations like when a predator jumped out from behind a tree to attack our ancestors or an edible animal is nearby.

Likewise, our attention is drawn to objects that seem to be “out of place”. For example, we readily see an elephant walking between some semi- tractor trailers because we are not expecting it. Therefore, banner ads can be effective when properly placed on web pages where people commonly look (as determined by heat mapping techniques), away from where we are trained to look for banner ads.

Also read that banner ads that tell the viewer to “Click Here” (preferably flashing on and off) or that intrigue or entice the viewer in some manner (sex, money, status) are most effective. Must be that these satisfy some “primal need” we all have!

Finally, evidently banner ads are better for raising “brand awareness” and help the brand owner much more than the affiliates that post the banner ads on their web sites. Viewers tend to not click on banner ads (thus not helping the affiliate marketer make money) but remember the brand over a period of time.

This seemingly means that affiliate marketers should not use banner ads, but I think this is not entirely true. I have personally gotten many hits to my website using banner ads. I have not yet individually tracked sales achieved from visitors who clicked on my banner ads, but will set up my website to do so soon!

As you probably already know, most banner ads are purchased on a pay per impression basis (i.e. you pay a flat fee per thousand displays of your banner ad, known as “impressions”, on websites regardless of the number of “click throughs” to your website or that which you are promoting).

Recently, I came across the AdBright banner ad program in which you can sign up as an “Advertiser” to buy banner ads that are placed on their high quality sponsored websites on which they have up to 93 million impressions available per day depending on in which advertising categories you place your banner ad. Additionally, they have a program for “Website Owners” to make money placing banner, text, and other types of ads on their websites.

What is rather unique about the AdBright program is that advertisers can sign up for banner ads on the pay per click basis so you only pay for click throughs to your website or that which you are promoting.

I have tried both the pay per (thousand) impressions and the pay per click programs and cannot yet say for sure which is better. I have received many click throughs from both, but as I stated above, do not have the tracking in place to see which provides more cost-effective sales. I look forward to doing testing as soon as my website is set up to do so accurately!

In the interest of full disclosure, and what is readily obvious to experienced affiliate marketers, I am an affiliate marketer of AdBright and believe in their program enough to use it use it myself. I will be reporting the results of my banner advertising through them in the near future.

If you would like to sign up as an affiliate through me, click on any of the blue AdBright links or on the banner ad at the top of this post. I am only an affiliate marketer in this and several other programs so I hope that you will sign up through me.

Best regards,

Brian R. Rayve

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Welcome to the New Affiliate Product Marketing Blog!

Brian R. Rayve My name is Brian R. Rayve, founder of the Invention Patenting Group and The purpose of my company and website is to educate independent inventors and other entrepreneurs on how to protect and make money from their inventions and new product ideas.
This includes products to show inventors how to protect their inventions themselves, how to sell or license their inventions, how to market their products to wholesalers and retailers, and more.

The purpose of this blog is to introduce these products to affiliate marketers of all experience levels. Beginning affiliate marketers can learn the basics of affiliate marketing here to get a good start. Seasoned affiliate marketers can build on that by sharing their experiences with with our less-experienced marketers to help them avoid the common mistakes made by beginning and intermediate affiliate marketers.

I am relatively new to being a publisher/advertiser in affiliate marketing myself and thus hope to gain alot of marketing insight myself during my research and from our experienced affiliate marketers.

Best regards,

Brian R. Rayve

P.S. You can join my affiliate program to get started making good money on our products by clicking here.

P.P.S. I will be showing you our affiliate products in subsequent posts.

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